Take advantage of the unlimited possibilities offered by digital marketing:
In the end, thanks to new technologies and innovations in the digital world, experiential marketing has unlimited opportunities to get out of the running in your market. To cite only these examples, we can consider experiential campaigns related to new technologies such as augmented reality or hyperconnection, users are always fond of novelties and innovative services when they can benefit from them. The sky is really the limit in this area, so do not hesitate to be creative!
What are the limits for experiential marketing for a B2B company?
If the benefits of experiential marketing are numerous, its implementation in B2B may seem more complex and more laborious. What are the limits of such a strategy? And how to overcome the difficulties to apply these innovative principles to your business and benefit from all these positive effects on your sales and your reputation?
Marketing difficult to implement in BtoB:
All experiences are not equal and it is certain that an experiential marketing requires some thought and prior organization so as not to flop on the first try. This is also the biggest risk of this type of marketing, because it is always difficult to find a perfect balance between creativity and efficiency. While your prospects will always be fond of originality, you must still take into account their needs and problems to create a successful experiential campaign. Only by having a thorough knowledge of its target will we know how to meet, interest and finally retain.
In the specific B2B sector, this requires further reflection in the sense that the targets are usually very specific, attached to particular trades or professional branches. Of course, it will be easier to meet your professional prospects at targeted trade shows, taking advantage of an organized event to make the most of the game. But for an experiential marketing campaign to be successful, it is necessary to bring together several elements that ask for a specific preparation. For example :
- Plan a way to spread the message on social networks: photos or videos of the event, integration of a specific hashtag in communications on social networks, meeting with influencers etc.
- Create surprising and fun experiences: atypical universe, innovative technologies etc.
- Organize demonstrations and product tests: estimate the number of visitors, provide technical and human resources, etc.
Such an organization requires real expertise in the field and especially a dedicated team that can synchronize its actions and manage the risks inherent in this type of events. Therefore, if you are not organized for this type of marketing or if you lack experience in the organization of events, it is better to call on a specialized agency that can take care of all these details so that everything is going well on the day.
Campaigns that can be expensive:
Who says organization and preparation, usually says budget. And while sales and brand awareness can be significant for your business, initial investments